Most retail spaces look decent. Far fewer actually perform. If your layout’s off, your product zones are unclear, or customers don’t naturally flow through the space - you’re losing sales without even realising it. At Greater Group, we design retail spaces using the science of retail - not guesswork, not trends, and definitely not “that looks about right”. We apply proven principles around customer movement, visibility, dwell time, and conversion - then shape a space that guides behaviour in all the right ways. Whether you’re launching a new store or improving an existing one, we’ll make sure your space isn’t just visually on-brand - it’s working commercially from the moment you open the doors.

Before we start, we will need:

To get the design right (and not waste your time), we’ll align on: 1. Your brand, product mix, and target customer 2. The purpose of the space - new store or refresh 3. Site details — plans, photos, or a walkthrough 4. What’s working ​/​ not working (for existing stores) 5. Budget range and level of ambition No long-winded process. Just the right inputs to make smart decisions.

What we'll do for you is:

We design with intent - every move backed by retail logic. Apply the science of retail - Map customer flow and movement through your space - Identify “hot” and “cold” zones - Position products to improve visibility and conversion - Design layouts that encourage browsing and buying Shape your store concept - Translate your brand into a physical environment - Define key moments, focal points, and visual hierarchy - Balance impact with practicality (and budget) Develop build-ready designs - Produce layouts, plans, and design documentation - Specify materials, finishes, and fixtures - Ensure everything can actually be built - properly Keep it commercially grounded - Avoid over-designing where it doesn’t add value - Focus on what will drive performance, not just aesthetics - Make sure the space works day-to-day, not just in renders

What we'll ultimately deliver, and when:

A retail design that’s been thought through properly - not just styled. Most design packages are delivered within 2–4 weeks, depending on scope and feedback cycles. You’ll walk away with: 1. A clear, strategic layout based on real retail principles 2. A design that supports customer flow and sales 3. Build-ready drawings and design direction 4. Confidence that your space will perform - not just look good

Ask us about these additional services:

Full design & build delivery Pop-up retail and temporary activations Custom fixtures and retail display systems Signage, graphics, and in-store branding Multi-store rollout programmes